Smarter Outreach for IP Managers: Using Intent Data to Spot Your Best Prospects
Working Smarter, Not Harder with IP Outreach
Tech transfer professionals, commercialization teams, and IP managers face an uphill battle: finding the right partners to bring innovative technologies to market. But what if you could improve your outreach effectiveness, not by putting in extra effort, but by targeting the right audience—the ones with a proven record for engaging with technology transfer, partnerships, and collaborations?
The Limitation of Patent Analytics Alone
Too often, technology transfer offices focus on companies that seem like good candidates based on patent analytics. These tools are incredibly useful, but they come with a downside: while patent analytics tools might tell you which companies have similar technologies or patents, but they don't reveal which companies have the capacity, resources, or interest in licensing or collaborating with early-stage technologies. A company having a similar patent doesn't mean they're interested in licensing or collaborating in general, much less with you and your specific IP. Many won't even respond to an inquiry.
So how can you make your outreach smarter?
Smarter Outreach Through Intent Data
ScaleIP takes a different approach. Instead of stopping at patent analysis, it helps you identify companies and contacts with a track record of licensing from universities, labs, and other institutions, and who have previously partnered or collaborated on technology development. This historical data could signal a higher likelihood for these entities to license or partner, given they have a history of doing it previously.
What if there’s no record of this kind of activity from a company? Are they out of the running for approaching with your IP? Not necessarily. It also matters who’s sponsoring research or attending conferences dedicated to technology transfer and partnerships — think the annual conventions from Biotechnology Innovation Organization, Licensing Executives Society or AUTM. Companies with a presence at these events are likely to be actively seeking out innovation and collaboration opportunities, and good targets for your outreach efforts.
All of this is called “intent data,” and it’s a major part of how ScaleIP accelerates your process of taking your IP to market. ScaleIP aggregates all of this into a simple, powerful toolset that gives you the insights you need to focus your outreach efforts on the types of companies more likely to license or partner with universities and early-stage technologies. With ScaleIP's proprietary transaction database, you can filter for best-fit companies by who licenses, who partners, and who collaborates. These are the "high intent" companies, the ones where the historical data signals a high openness to new opportunities.
Find the Needles in the Haystack
Instead of sending outreach messages to every company that might have a similar patent, ScaleIP lets you pinpoint the ones that matter. It even helps you identify specific contacts at these companies—those who attend the right conferences and have the right decision-making roles. These are the contacts most likely to respond, partner, or at least provide valuable feedback.
More Effective Outreach Without More Effort
With a smarter approach to identifying companies more likely to license or partner with your IP, your outreach can be more targeted, efficient, and successful. ScaleIP enables you to make meaningful connections, maximizing your odds of successful licensing and partnership without increasing your workload. It's about working smarter, not harder, and focusing on those with the highest likelihood of saying "yes."
Ready to make your outreach more effective without extra effort? ScaleIP is here to help. Book a demo today and start finding better prospects for your IP outreach!
